Pathway, LLC (“Pathway,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile application, or use our health insurance lead-generation and referral platform (collectively, the “Platform”).
Please read this Privacy Policy carefully. By accessing or using the Platform, you acknowledge that you have read, understood, and agree to all of the terms outlined below.
1. Information We Collect
We may collect personal information that you voluntarily provide to us when you express an interest in obtaining health insurance information, request a quote, fill out forms, or otherwise contact us.
- Personal Identifiers: Such as your full name, email address, telephone number, mailing address, and date of birth.
- Health and Insurance Preferences: Information regarding your coverage needs, household size, ZIP code, current insurance status, and general health insurance preferences submitted through our matching forms.
- Technical and Usage Data: Information automatically collected when you browse our Platform, including your IP address, browser type, device characteristics, operating system, referring URLs, and how you interact with our pages (collected via cookies and tracking technologies).
2. How We Use Your Information
We use the information we collect for various business purposes, including to:
- Provide Lead-Generation Services: Connect you with our network of licensed insurance agents, brokers, carriers, and certified partners who can provide health insurance quotes and assistance.
- Communicate with You: Respond to your inquiries, send administrative information, and provide updates regarding your requests.
- Marketing and Promotions: Send you promotional communications, newsletters, or text messages (SMS) regarding health insurance products and services, subject to your consent.
- Platform Optimization: Monitor and analyze usage trends, improve website functionality, enhance user experience, and ensure system security.
- Legal Compliance: Comply with applicable laws, legal processes, and industry regulations.
3. Sharing Your Information
We may share information we have collected about you in certain situations:
- With Licensed Insurance Partners: When you submit a request or form on our Platform, you explicitly consent to share your personal and preference data with our network of vetted, licensed insurance agents, brokers, and carriers so they can contact you with quotes and plan options.
- With Service Providers: We may share your information with third-party vendors, contractors, and service providers who perform services for us (such as hosting, data analytics, email delivery, and customer service management).
- For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to collect and track information about your browsing activity on our Platform. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Platform.
5. Your Choices and Opt-Out Rights
- Marketing Emails: You can opt-out of receiving promotional emails from us at any time by clicking the ‘unsubscribe’ link included in those emails.
- Text Messages (SMS): You can reply ‘STOP’ to any text message you receive from us to opt-out of future SMS communications.
- Do Not Track: Some browsers feature ‘Do Not Track’ settings. Because no industry standard has been adopted, our systems do not currently respond to browser DNT signals.
6. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
7. Children’s Privacy
Our Platform is not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or operational requirements. The updated version will be indicated by an updated “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.
9. Contact Us
If you have questions, comments, or concerns about this Privacy Policy, please contact us at:
Pathway, LLC
Email: contact@thepathway.io
Last Updated: August 8, 2026
